TJB Volume 06


The ACBSP Scholar-Practitioner Publications Committee is proud to release the sixth volume of the Transnational Journal of Business. The six articles featured went through a rigorous double-blind, peer review process prior to final acceptance for publication.

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The Effects of Brand Experiences on Brand Equity in Higher Education: Case Study at FPT University

Developing Business Leaders for a Better Tomorrow:
A Power and Transformational Leadership Perspective

The Relevance of a Liberal Arts Education to Business School Graduates: An Assessment of Alumni

A Comparative Study on the Impact of the Use of Grammarly on the Quality of Writing in Core Business Courses

Understanding the Importance of Constituent Management When Making Strategic Business Decisions

A Reflection on Educating Business Leaders: Linking MBA Program Quality to Alumni Satisfaction, Recommendations, and Professional Success

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Digital Download, Printed