I’m told that pursuing a doctoral degree involves an individual journey, fraught with promises and pitfalls that are unique to the individual experience of the student. To a large degree, this advice is very true. What they don’t tell you, however, is that this is more like a Jack Kerouac
Formulating long-term marketing plans is an integral part of branding and corporate communication. The strategic plan guides all marketing initiatives to ensure a shared vision and consistent branding. However, companies encounter internal and external events that disrupt their previous planned promotions. The COVID-19 pandemic is an example of an incident
Background The COVID-19 pandemic moved into the United States in January 2020 and by March, it had gained momentum (CDC, 2020; WHO, 2020). Over a very short time span, organizations were forced to respond to changing public health conditions. In Illinois, the first COVID-19 stay-at-home order became effective on March
Introduction In January 2019, a novel coronavirus (SARS-CoV2) outbreak started in Wuhan, China, and quickly spread around the world. The World Health Organization (WHO) declared a public health emergency of international concern on January 30, 2020 and announced it as the COVID-19 pandemic on March 11, 2020 (World Health Organization,
